Rich Enterprises, Inc. - How do our programs work?
Strong B2B Telemarketing Campaign, Cold Calling Scripting, Daily Marketing Reports
A strong commercial cold calling and inside sales program determines whether your business has the needed revenue to survive and sustain company growth. Each business needs to consistently increase their sales in order to continually grow.
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What is Commercial Inside Sales?
The definition of B2B Inside sales is “The sale of products or services by sales personnel who reach customers by phone or online, rather than traveling to meet them face-to-face”. Commercial Inside Sales marketers will provide qualified sales appointments for commercial companies that allow them to increase their sales pipeline with new opportunities and long-term business growth.
There are three crucial elements for a successful commercial marketing program:
• Approach – The first impression of any marketing program is going to be your initial approach. The approach includes your call script, the tone of your call and how you respond to objections. A call script should be versatile to any market and should include industry lingo.
• Target market and contact list – Deciding what market suits your business is key to a successful marketing program. Demographics can be selected for a contact list by using certain criteria such as number of employees, annual revenue, SIC codes, and geographical boundaries.
• Marketers – Commercial marketing specialists must have the experience and skills needed to work with a difficult gatekeeper, introduce your services to a decision maker, set a qualified sales appointment and document acquired information while making 18-20 average calls per hour.
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